1. “Music Videos often tend to include a demonstration of typical characteristics. For example, a stage performance video is usually formed around a metal group. Songs which involve a dance routine usually focus on a boy/girl group or women in bikini’s and flash cars for a rap video. Music videos can also link film genres, this is known as intertextuality. Many heavy rock songs are inspired by horror films”
2. “There are frequent references to the notion of looking and the voyeuristic treatment of the female body. The notion of looking involves men and women being portrayed seductively or if there is eye contact with the camera. The notion of looking can also be referenced by the use of props. Mirrors, television screens, cameras, telescopes, binoculars and magnifying glasses are all references too, these are commonly used. Voyeurism is widely used to sell the artists music through sex appeal, a recent example being Miley Cyrus. Voyeurism is only shown at one angle, you do not see a male doing this, only female.”
3. “There is a succinct relationship between the song and it’s visuals. Either illustrating, amplifying or contradicting.”
4. “The record label which the artist is assigned to tends to have certain demands. They often need multiple close ups of the artist and the artist will have visual style which recurs across their work. An example of visual style is Lady Gaga and her quirky clothing choices. The “4th Wall” is broken when the video is a performance and its as if they are singing it directly to us.”
5. “There is often interstitial references (to films, tv programmes and other music videos etc.). Audiences enjoy being “in on the joke”. For example Destiny Child’s Independent Women referencing Charlies Angels and Will Smith doing Men in Black for the Men in Black film. The Wombats used intertextuality to base a music video around a video game”.
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