The musical genre that we have chosen is R&B, reason why because that the genre has a wide range of different elements in which that combines rhythm and blues, funk, soul, funk, hip hop, pop and dance.
The forms and conventions of R&B
Fashion, Costume and Props
Men
- Suits (modern R&B)
- Jeans
- Tattoos
- Topless
Women
- Minimal Clothing
- Hair and Makeup
- Heels
- Jewelry
Iconography
Men
- Are usually sexual
- Looking for love
- Dance
- trying to depict their wealth by wearing jewelry
- R&B star wear jewelry but not as much as hip hop stars
Women
- convey their sexuality throughout their clothing
- emphasis on their sexuality through their makeup
- usually portrayed as soft goddess
- females seen as more powerful than the men (modern R&B)
Music Videos
Slow songs
- Usually in grayscale or sepia tone
- Dark colours evoke emotions
- very soft which adds to the tone of the song
- white balance are quite high- it can depict a sense of power instead of showing softness
- The different types of genre of R&B- love songs, sad songs, breaking up song and sex song
- The setting on most of the music videos are mainly in beaches, for breaking up song mainly shot in the studios with a black or white plain background and use a close up shot to concentrate on the artist to show significant figure expressions
- If the song was a break up song the artist's costume/clothing are in black
- sad song e.g. www.youtube.com/watch?v=j1ngEIxopUU
- love song e.g.www.youtube.com/watch?v=HwctEiWLe84
Fast songs
- Male consists of bright colours, jewelry, flashy cars
- Party scene
- lots of dancing/choreography
- Typically men involve dancing in the club
- Female wearing minimal clothing
- Men wear sunglasses, convey sense of coolness which female will find very appealing
- Male artist while dancing in the club, it shows that they're fun and loves to party in the club
- Female also consists of wearing
- Female has total gender switch up, just like the slow song they seem to show more powerful than they do in videos for love songs
- dance song e.g. www.youtube.com/watch?v=3mC2ixOAivA
- dance love song e.g. www.youtube.com/watch?v=C-dvTjK_07c
Stereotypes
- In some videos females depict themselves like how males do in their videos, usually convey a message to their audience e.g. Ciara and Beyonce
- Colour stereotypes e.g. black clothing- to show them as powerful and independent
- Common ways to do this is through costume, because a change In the way women are dressed can make them seem powerful automatically
Target Audience
- A majority of R&B fans are teenagers/ young adults, roughly between the age 13-25 years old. Majority of the fans are mainly females that are attracted to the R&B music because female R&B artist stereotypically make songs about being in love or heartbroken, in which this is something that will also appeal to young adults and teenage girls
- The target audience for males is made up of men R&B artist because of how men portrayed themselves in a music videos, cool-looking, choreography, gold, chains and expresses their wealth. They also like females R&B artist because they are portrayed in a very sexual way, through their lyrics and nudity.
- These teenagers and young adults usually comes from black and coloured background because R&B comes from soul in which most of the young adults parents would have listened to.
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