9.Digipak (by Ben Furby)

A digipak is the packaging on a CD cover that shows what the album is (artist its by) and what album has been released by the artist. The digipak shows the trademark for the artist and the album being released, if its a new style more people will want to buy it as it shall stand out from the others.

Digipaks are the only other real alternative to the original jewell cases used by producers to sell artist music. The fold out design of the Digipak often includes additional information about the band/group/artist. Digipaks are not always the only option, as many record companies offer both this option and the standard jewell case. This allows 'special addition' albums to be released at a higher cost to consumers as well as the simple design jewell case.

The fold out flaps on the digipak is another way of the band of artists to give out more information about them and also the newly released album to the public. This can increaase the bands publicity as the public will have better known knowledge about the band or artist itself, this will widen there market.

The digipak seemed to take off further in the early 2000's, where many large producers could adopt the ethical stance of 'economically sound' meaning recycled materials and ink could be used to make them appear more caring to the market.