The target audience will affect the planning and production of the music video because we will need to take into consideration who the age group is that the music video is being aimed at and whether it will need to be censored. For any music video having a target audience is the main aspect because it determines who it is being aimed for and whether they are the appropriate age group.
By having a target audience it will also affect the pricing that the company will set the music at (example- £9.99), because they will need to make as much profit from the sales as possible. By previous sales and releases a target audience for a new production can be vital for the future in that market
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